According to the last discoveries and the article about the exact match keywords and the order of keywords, I decided to do some test to check my observations.

I added 7 pins with the following descriptions:
4 – “Axami Lingerie Blog” – to see if it is better indexed for the “lingerie blog”
3 – “Axami Blog Lingerie” – to see if it is better indexed for the “blog lingerie”

“Lingerie Blog” results:

As I supposed, the new added pins with exact match keywords “lingerie blog” in their descriptions are displayed much higher than my previous pins. However, I didn’t expect they could be displayed on the very top of the search results. That shows how strong and powerful is the Lingerose’s account.

“Blog Lingerie” results:

We’ve got analogical situation with the query “blog lingerie”, also here my pins conquered the top of search results.

These tests confirm my theory. To display the most relevant results, Pinterest check the exact match and keywords order used in pins descriptions. Of course the strength of an account also matters.

CEO of Pinterest – Ben Silbermann announced today: “we’re going to start experimenting with promoting certain pins from a select group of businessem”.

So I decided to share with you one of my ideas for advertising on Pinterest which I came up with . 

Below, I’m presetting with details: “Limited albums” as the future advertising and engagement Pinterest’s program.
Of course, it is just my theory. However, this program could be used for online marketing purposes to gather new users and to keep pinners engaged. It might also be used as a part of Pinterest’s future advertising program. It definitely requires creation of some special app.

This idea reminds me my childhood and one of the collecting passions I had. When I was about 10 years old it was very popular to collect special stickers from chewing gums. You received a paper album that showed you what photos (stickers) you need to find in chewing gums. Below I present a sample of Chabel – chewing gum album:

I know that kids (including myself) spent a fortune to grab all stickers and to win a prize.

So, what doest it have to do with Pinterest and how could it be used?

Ok, we have another collecting idea and a quantity limited album. We can organize a competition with prizes as well. To explain it better, I use an example of the very popular fashion brand – Louis Vuitton.

Louis Vuitton wants to advertise his new collection on Pinterest. Pinterest offers organizing a contest with prizes and provides a special app – the limited album of 30 pins of products from the new Louis’ collection. For each Pinterest’s user who will gather all of the 30 pins, Louis Vuitton provides prizes – for example some products from the new collection. Louis also pays to Pinterest for the advertising possibility.

The special app might be downloaded from Louis’ Pinterest account. An user visits the account and clicks the board “Join the contest”. The limited board is automatically installed/created onto the user account. It might look like the Chabel’s album presented above. If empty (no photo repined yet) there are two color photos, just to indicate what pins the user should be looking for. That’s how the game starts.

Now, there are a few important questions. First of all, how the photos should be tagged or signed. When the user repins the photo that matches to the limited album, our app needs to recognize it and stick it automatically to the right place. It may use image recognition system that I’m sure Pinterest has or kind of special tagging. Anyway I leave this question unanswered at this moment.

Another questions are, if one participant may repin photos to his limited board from the other participant’s limited board? If the limited album and the photos added should be visible?

I considered all pros and cons and I’d leave the decision to users. We could use the same system as exists in Pinterest now – normal boards and private boards. I guess that most users will choose secret board’s option, while bloggers or fashion portals go for normal board’s option. That way they might get a lot of new followers and their accounts visitors.

The last important question is, how the special photos should be distributed for the contest’s purposes? Of course, all of the photos should be added via Pinterest. We should divide those 30 photos into smaller parts (for example 10, 8, 5, 3, 2, 1, 1) not to add all of them at one time. This will definitely let us keep users engaged on Pinterest. The frequency depends on the contest’s duration. The photos should be added to many places, some of them the users may not be aware of yet. We need to make pinners search a lot and interact with each other before they find the right pins. For the contest’s purposes we might use the accounts of Luois, Pinterest or the others (for example a fashion portal could distribute one photo on its Pinterest account and could pay for this). The photos also could be added randomly to search results in “everything” or “fashion” category – if possible.

That’s how I see it could look like. I’m sure that this kind of marketing would engage a lot of users and let gather new ones. Of course, there are many other things that should be discussed.

Yesterday, I watched an interview with Ben Silbermann at D: All Things Digital.

My first impression – he is a very nice and precise guy, who knows exactly what he is doing. Comparing to Mark Zuckerberg, he seems to me more focused on details and quality. This is nothing against the founder of Facebook because I haven’t met both of them personally, it is just my opinion.

I think their personalities might reflect their “children” as well. Pinterest – a great modern design and functionality. Pinterest was also being prepared for a long time to meet users expectations, before it went worldwide.

Using Pinterest a lot, I must admit that it works really well. Of course, as in case of all the other social media platforms with millions of users, also on Pinterest some errors or problems might occur sometimes. And this is one of the situations I would like to describe today. I want to show how quickly Pinterest’s response we can receive and how good our cooperation with their Help Center can be.

As we may notice, Pinterest recently fights a lot against porn content and SPAM, canceling inappropriate pins, boards or even the whole accounts.

In our campaign for Lingerose.com we add a lot of photos presenting lingerie – sometimes very sexy. Some photos might even show some naked parts of female body. Of course, it has nothing to do with any kind of porn content. These photos just present sexy lingerie products. Anyway, any Pinterest’s user may report your pin if he decides that it is inappropriate for him and Pinterest’s crew is obligated to review this reported pin.

Unfortunately, on the 16^th of July we received an email from Pinterest saying that because of inappropriate photos our “Axami” board was removed. We were also asked to remove all the other photos that go against Pinterest’s policy. In case if we didn’t do that our account might have been suspended.

In fact, in our Axami’s board there were some sexy photos but not related to porn content for sure. The other reason why it was “Axami” board removed, was that it was simply the first board in Lingerose’s account.

We decided to act immediately, submitting a request and sending the following email to Pinterest’s help center:

“Hello,

We’ve just received an email from you that our board “Axami Lingerie Wholesale” was removed because it included pins that go against your policies. You are also asking to remove all pins that go against your policies.

I’m writing this email to inform that we’ve just started process of removing all pins that might go against your policies. I want to ask to give us about 2-3 working days, because we have a lot of pins and boards and we need to go through all of them to check.

I just want to explain that we are lingerie wholesale distributor and our aim is just to present products that we offer. We sell sexy lingerie as well but these pins have nothing to do with porn content from a buyer and seller point of view. Of course I understand your company policy and the fact that other Pinterest users might consider these pins as kind of pornographic materials.

When we finish the whole process of removing pins that might go against your policy – I want you to ask for any help if you find any pins in our boards that you still consider against your policy.

We’ve been building this account for almost 5 months, adding and pinning day by day. It has been a very hard job. We’ll do our best to cooperate with you and follow your further instructions.”

In another email sent an hour later we also asked which other pins should be deleted:

“We are now deleting all the pins that might go against your policy.
However, it is difficult to decide sometimes if any of those pins go against your policy or not. Below I’m presenting some of our pins and have a question if they should be deleted or not:”

We already had contacted with Pinterest’s help center before, so I knew it would take 1-3 days for them to respond. And they didn’t let me down again. On the 18^th of July I received following email, but what was more important “Axami” board was back.

“Hi Jack,

Unfortunately, I can’t comment on individual pins, but taking a look at your account I’d say that you shouldn’t have problems with your pins being removed. We’ll use this as an example to improve our reviewing process in the future, and we appreciate you bringing this to our attention.

We took a look at your board and decided to restore it. We just ask that you keep our content policies in mind while you pin. To sum them up:

We don’t allow things that are inappropriate for the general public – like sexually explicit or pornographic pins – anywhere on Pinterest, including secret boards. We do allow works of art and educational content, like you might see in a museum or classroom.

Thanks for your understanding,

Tobi

Pinterest – Community Team”

So, why I have presented this correspondence between me and Pinterest: I wanted to show that also the Pinterest help center is a high quality team that you may rely on. There are real human beings not robots that want to help you resolve your problems.

Recently, I’ve seen some people complaining on Pinterest’s Facebook profile about canceling pins, board or accounts. Unfortunately, they never do any steps to resolve a problem or they do it a wrong way, sending messages which don’t explain anything. Sometimes they are even offensive or aggressive. And sometimes they are just not right, they add really inappropriate or porn content and then they are very surprised that it was deleted.

So, my advice is: before you start yelling how bad support Pinterest provides, make sure that you are really right and you don’t do anything that goes against Pinterest policy. If so, check their help center. If you can’t find the answer, submit a request and explain very precisely and nicely what has happened. Then allow them 1-3 day for getting back to you. Remember that according to what Ben Silbermann said, in May 2013 there were only 130 employees. I mean – only, because there are about 50.000.000 of us – users. So be patient!