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It is all about Pinning

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Have you ever seen the social media buttons – “like it”, “share it”, “pin it” etc. before? I bet you have. Have you ever really wondered why those social media buttons have been invented? I bet you haven’t. Why do we use something if we don’t know what it’s been invented for? Let me tell you why. Because we don’t use them enough and… good enough (in the right way). Yes, this is all about being active. Pinterest, Facebook, Google Plus, Twitter etc. – they want us to be active, as this is how social media work. Once again I repeat – active, not passive. This is the most important factor that social media consist of. It’s people – not system – that create social media. It’s people, not system, that create social media content and make it alive. How? By being active indeed. I hope that by now we already get it. Imagine situation when you add some information, post or photo and no one likes it, shares it, pins it etc. No one reacts… The added content is stuck. There might be even worse – you don’t add anything and your account is just dead. Ok, let’s get back to Pinterest and go straight to the point. If you want to succeed at Pinterest you have to use “pin it” button and add a lot of photos that might be interesting for other pinners. This is how Pinterest considers you as an active user. Of course – that means regularity and frequency. I think this is one of the most common mistakes made by all people that start Pinterest’s adventure. They just start adding some photos and… give up. And that’s it. They don’t receive any signals (as usually at the beginning) and they finish disappointed very quickly. Pinterest, as all other social media, is about finding the right place/channel to share your photos and being consequent. It is hard to know from the very beginning where to start and how to do it successfully. Also – not everyone has enough time to fully dedicate to this activity. Not to mention, that the best results give us Pinterest campaigns that never stop – you would want to keep pinning all day. And all night. So you can try and do it yourself if you want to. If you have enough time and energy to keep pinning and be patient to have fun doing it. If not – don’t worry because there are people, specialized and experienced enough, to help you out in the Pinterest subject.

What we want to say is: Keep Calm and Keep Pinning!

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MODE CITY PARIS 2013

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MODE CITY PARIS 2013 – Salon International de la Lingerie et du Swimwear

Mode City is organized by Eurovet and every year it takes place at Paris Expo Porte de Versailles in Paris. It is without any doubt one of the most important events related to the apparel and clothing sector in France. This year, the event was held between 06 July 2013 and 08 July 2013. Visitors from all over the world could admire intimates and beachwear trends for Spring-Summer 2014.

Mode City is considered much more than just a traditional trade show. This international fair for lingerie and swimwear brands is the meeting point of the whole industry people. It is a sophisticated, exclusive environment filled with the aura of elegance and luxury. The largest leading international brands and latest trends find new agents, importers, retailers and trade buyers there.

In our opinion it is very important to show up at such events regularly.

Here are some reasons why:

–          it is very important to be an active part of intimates, beachwear and wellbeing family and take a part in building this specific community

–          to be an active part also means: to play an active role in the whole industry

–          it brings together all the important key players of the market – this means that you will meet all the most important lingerie and swimwear fashion people in Paris Salon International de la Lingerie et du Swimwear

–          Mode City has got 30 years of tradition, so you can be sure to find products of 100% reliable and innovative suppliers only

–          on the other hand, it is still possible to discover some new brands and future talents. That means you will develop yourself in the sector – and this is important because you always want to look out for the new directions!

–          besides meeting your suppliers and getting your presence noticed, the most important, however so obvious – being a participant of the fair you can discover the latest trends and focus on future sourcing directions

As you can see there are plenty of advantages to be a guest of the fair. This year (in this exclusive environment of the largest leading international brands and new brands coming together where visitors could inform themselves in detail and comprehensively about the latest trends and products) also Polish representatives could be found. Our country and its lingerie market was represented by a famous Polish hosiery expert – Gabriella. This manufacturer’s products are also, of course, presented at Lingerose.com. More about Gabriella’s fashion you can read soon.

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Ava Lingerie

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AVA LINGERIE

Yes – it is exclusive, yes – it is hot, and yes – it is all about being comfortable and of the best quality. But what distinguishes Ava from other luxurious top selling brands in Western and Eastern Europe is its tendency to focus on individual needs of the customers. That is why Ava’s products differ so much in its offer. At first glance very universal – consisting mostly of two leading lingerie colors – black and white. Alluring and very smart – elegant in a way opposite to being ‘kitschy’. But taking a closer look at Ava’s products you will easily notice previously mentioned variety in the offer of the brand.

From A to… I

Present at the lingerie market from 1998, Ava’s collections consist of beautiful,  sensual and unique products made from subtle fabrics, lustful embroidery and lace. What the brand is really famous for is its wide range of sizes and designs. For instance Ava’s bras differ in a following way: there are push-ups, full-cups, half-cups; semisoft or soft; girth: 65-100 cm, cups: A-I. Of course Ava is not only a producer of bras – you can also find knickers, enticing corsets and nighties there. And all of the you can find at our site!

AVA Wholesale at Lingerose.com

Presented by beautiful (often plus size) models Ava’s collections seem to be very accessible and clear. Because of its popularity women most willingly reach for elegant and exceptionally comfortable bras and panties. Also charming and firm hosiery is worth your attention. If you look for something sexy, seductive and erotic, you will find a few adorable and sensual items of Ava’s nightwear. Nighty night!

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Advertising – Part Two

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The Importance of a Successful Online Advertising Strategy

As we already know – it is an effective promotion that brings the customers to our online store and encourages them to buy our products – luxurious lingerie in this case. How does the marketing world look like and what to begin with?

It would be really great to give an instant recipe for marketing success. Unfortunately – it does not work that way. Simply because Internet is constantly changing and evolving. To say more – even today – we can say that there is a big Internet advertising revolution about to happen. Very possible – it has already started.

There we come to the point where people are getting sick of the influx of information and ads. Advertisements tend to be insolent and annoying to the limits of absurd.

That is why it is worth considering carefully our marketing strategy before we start making it. We want to focus on how to be distinctive and different from the others, so the client can find us easily and we are not like ‘a needle in a haystack.’

It is a good idea to run some experiments on friends and family or observe the reactions of ours. As you have probably noticed – there are some advertisements which are irritating and annoying as well as those attracting our attention on the other hand. It is worth paying attention to them and thinking of how they look like. Are they bold? Fresh? Brief? Easy to notice? Provocative maybe? Or just opposite… Either way – if we notice them instead of ignoring – they are good (in a way: efficient, catchy, memorable).

It is important to remember that building good and long-term effective advertising campaign will take either our time or our money. Sometimes both. That is why our strategy will depend on how much we want to spend on it and how much time we have to do it.

There are many different advertising strategies but we want to focus on the most important factors – its effectiveness and profitability.

What does it mean in practice? We can say that the advertisement is effective if it can cover its costs. At least.

So if there is for example 10 Euro cost of acquiring one customer, this customer should also buy products that will give us minimum 10 Euro in return. In this case, the worst situation can be if we do not earn any money, but on the other hand we are not losing our money as well. However, we can expect that this customer will come back to our store, buy some products again and then we make profit. Additionally that satisfied customer may also “make us famous” in the world – this investment seems to be something even more than a net profit – we will become a brand.

Of course, we wish everybody to start earning money from the very beginning of running their own business that is from the first purchase of their customers. It is possible, having in mind that we may need to use some marketing techniques to accomplish that. In our opinion this will be achieved by our presence in the following places:
– search engines (google, etc.)
– social media
– Internet forums and thematic blogs
– price comparisons

Why we claim they are the most important and how to use them – you will read in our next articles. But before you go there, please take a look at: “Advertising Cheaters” and “Internet Advertising Revolution.”

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