Have you ever seen the social media buttons – “like it”, “share it”, “pin it” etc. before? I bet you have. Have you ever really wondered why those social media buttons have been invented? I bet you haven’t. Why do we use something if we don’t know what it’s been invented for? Let me tell you why. Because we don’t use them enough and… good enough (in the right way). Yes, this is all about being active. Pinterest, Facebook, Google Plus, Twitter etc. – they want us to be active, as this is how social media work. Once again I repeat – active, not passive. This is the most important factor that social media consist of. It’s people – not system – that create social media. It’s people, not system, that create social media content and make it alive. How? By being active indeed. I hope that by now we already get it. Imagine situation when you add some information, post or photo and no one likes it, shares it, pins it etc. No one reacts… The added content is stuck. There might be even worse – you don’t add anything and your account is just dead. Ok, let’s get back to Pinterest and go straight to the point. If you want to succeed at Pinterest you have to use “pin it” button and add a lot of photos that might be interesting for other pinners. This is how Pinterest considers you as an active user. Of course – that means regularity and frequency. I think this is one of the most common mistakes made by all people that start Pinterest’s adventure. They just start adding some photos and… give up. And that’s it. They don’t receive any signals (as usually at the beginning) and they finish disappointed very quickly. Pinterest, as all other social media, is about finding the right place/channel to share your photos and being consequent. It is hard to know from the very beginning where to start and how to do it successfully. Also – not everyone has enough time to fully dedicate to this activity. Not to mention, that the best results give us Pinterest campaigns that never stop – you would want to keep pinning all day. And all night. So you can try and do it yourself if you want to. If you have enough time and energy to keep pinning and be patient to have fun doing it. If not – don’t worry because there are people, specialized and experienced enough, to help you out in the Pinterest subject.
What we want to say is: Keep Calm and Keep Pinning!