The Power of Social Media nowadays
The social media are so numerous nowadays that there is no point in counting them all. They create our Internet reality, confirm or question our friendships and other relation-ships, inform us about everything faster than TV and radio news, enable us to personally “like” and “follow” our favourite celebrities, brands and trends.
Entertainment Weekly included Facebook on its end-of-the-decade “best-of” list, once said: “How on earth did we stalk our exes, remember our co-workers’ birthdays, bug our friends, and play a rousing game of Scrabulous before it?”
Let us take a closer look at it and four other most popular internationally sites:
Facebook – most used social networking service because of worldwide monthly active users. Launched in 2004, over one billion active users in 2012. Available also on a mobile device. The users register before using site. Then they create a personal profile, add other users as friends, exchange some information with them, update their profiles and get automatic notifications when they friends do that. Additionally, the users may join different interest groups organized by workplace, school or college for example and categorize their friends into specific lists.
Twitter – it is an online social networking service to send and read short (up to 140 characters) text-based messages. Those are called “tweets”. Not only a space for tweeting but also a microblogging service. People can follow you, if they like your tweets. You can follow some famous people and celebrities as well.
Pinterest – “a tool for collecting and organizing things you love” – that is motto of the site. You can for instance: make a wish-list, plan a trip, organize an event, start a collection or plan a project using Pinterest. In short it is just a theme-based image collections photo sharing website. The users can browse other pinboards looking for inspiration, ‘re-pin’ images to their own boards and ‘like’ photos. Those who like your activity become your ‘followers’.
LinkedIn – used by more than 200 milion acquired users in more than 200 countries and territories, LinkedIn is mainly for professional networking. That means it is a social networking website for people in professional occupations. It is good to be there to create the professional and official image in the world wide web.
Google Plus – sometimes called G+, it is a multilingual, international networking of 235 million active users. Identity service. Not just a single site, but rather “a layer” which covers many online properties: profile, circles. Google+ society, pictures, events, hangouts, mobile and local.
As you can see each of them is governed by its own laws. For us, as the owners of lingerie online stores, it is important to be present everywhere possible. Our image needs to be consequent and professional as explained in the article about creating a successful content. However, we need to adapt to each site separately and not to repeat ourselves. Use pinterest to share photos, twitter to run a miniblog, facebook to create a store’s profile, etc.