Social Media

Social Media

The Power of Social Media nowadays

The social media are so numerous nowadays that there is no point in counting them all. They create our Internet reality, confirm or question our friendships and other relation-ships, inform us about everything faster than TV and radio news, enable us to personally “like” and “follow” our favourite celebrities, brands and trends.

Entertainment Weekly included Facebook on its end-of-the-decade “best-of” list, once said: “How on earth did we stalk our exes, remember our co-workers’ birthdays, bug our friends, and play a rousing game of Scrabulous before it?”

Let us take a closer look at it and four other most popular internationally sites:

Facebook – most used social networking service because of worldwide monthly active users. Launched in 2004, over one billion active users in 2012. Available also on a mobile device. The users register before using site. Then they create a personal profile, add other users as friends, exchange some information with them, update their profiles and get automatic notifications when they friends do that. Additionally, the users may join different interest groups organized by workplace, school or college for example and categorize their friends into specific lists.

Twitter – it is an online social networking service to send and read short (up to 140 characters) text-based messages. Those are called “tweets”. Not only a space for tweeting but also a microblogging service. People can follow you, if they like your tweets. You can follow some famous people and celebrities as well.

Pinterest – “a tool for collecting and organizing things you love” – that is motto of the site. You can for instance: make a wish-list, plan a trip, organize an event, start a collection or plan a project using Pinterest. In short it is just a theme-based image collections photo sharing website. The users can browse other pinboards looking for inspiration, ‘re-pin’ images to their own boards and ‘like’ photos. Those who like your activity become your ‘followers’.

LinkedIn – used by more than 200 milion acquired users in more than 200 countries and territories, LinkedIn is mainly for professional networking. That means it is a social networking website for people in professional occupations. It is good to be there to create the professional and official image in the world wide web.

Google Plus – sometimes called G+, it is a multilingual, international networking of 235 million active users. Identity service. Not just a single site, but rather “a layer” which covers many online properties: profile, circles. Google+ society, pictures, events, hangouts, mobile and local.

As you can see each of them is governed by its own laws. For us, as the owners of lingerie online stores, it is important to be present everywhere possible. Our image needs to be consequent and professional as explained in the article about creating a successful content. However, we need to adapt to each site separately and not to repeat ourselves. Use pinterest to share photos, twitter to run a miniblog, facebook to create a store’s profile, etc.

Social Media

Fashion Week 2013 Poland

Fashion Week Poland 2013

FashionPhilosophy – Fashion Week Poland 2013

There are several well-known fashion events in Poland (Warsaw Fashion Street, Sopot Fashion Days, Warsaw Fashion Weekend, Poznan International Fair, Wroclaw Fashion Meeting) but: FashionPhilosophy Fashion Week Poland is certainly the most important one. Held twice a year in Lodz, it attracts the best designers, fashion experts, special guests and many representatives of Polish and international media.

 This year April edition was the eighth one in the history of Fashion Week Poland (from 2009). It took place between 17th and 21st of April, 2013. decided to take part in this fashion festival and appear in Lodz in person. So now we can tell you all about it personally. Enjoy!

Fashion Week Poland 2013 at Fashion TV

“Lodz City of Fashion”

As the FashionPhilosophy crew members say – Lodz is more and more fashionable nowadays. Tied to fashion industry for over a century, once an exclusive place for factories and heavy textile industries, now changes very fast. Twice a year the fashion capital of Poland, we can say that Lodz becomes the fashionable direction. And FashionPhilosophy itself is a great inspiration for the city to develop, bloom and give new opportunities to grow and create new trends.

On our way to Lodz we decided to drop into and visit one of the most famous manufacturers presented at – Gatta. Its house is located close to that industrial area.

Gatta hosiery logo

“Ladies and gentlemen…

…please take your seats now, this is FashionPhilosophy Fashion Week Poland” – that intro was repeated before every show which took place in Lodz during those four exciting days. Of course, we are talking about “Designer Avenue” here – that is the most desirable place to be during the whole event. On the very long catwalk all the best collections for next seasons are always presented there.

During this edition we could admire trends for fall/winter 2013-2014 of such well-known Polish designers as Łukasz Jemioł, Berenika Czarnota, Tomasz Olejniczak, Natalia Jaroszewska, Wiola Wołczyńska, Kamila Gawrońska-Kasperska and many, many more. There were also special quests from abroad invited: Yulija Hilevich for Fur Garden, Slava Zaitsev, Marta Wachholz – Biczuja, Rokosolana Bogutska. As for the famous brands, there were among the others: Mohito and Orsay – which was also the main sponsor of the event.

Every hour perfectly prepared shows on the main catwalk invited guests inside Designer Avenue. That was without any doubt the essence of Fashion Week Poland. However it was not the only attraction. The other scene – “OFF Out Of Schedule” – was dedicated to avant-garde and intriguing collections of young, adventurous designers.

Let Them Know – Concept Store – Showroom

The ideal complementation of Designer Avenue and OFF Out Of Schedule was another pavilion dedicated to passion for fashion – a big hall with Showroom and Concept Store. Several hundred square meters of clothes, shoes, bags and jewelry from the latest collections of independent designers and brands at our fingertips… Heaven for all fashion freaks. 😉 So you could not only check or buy some exceptionally original and unique pieces of Polish fashion in Showroom, but also learn more about the philosophy of each brand presented in Concept Store. As if that was not enough for some aesthetic senses, at the end of the hall there was an exhibition of young and talented fashion photographers, called simply: “Young Fashion Photographers Now”.

“Let Them Know” – the last attraction of FashionPhilosophy to describe, was a series of annual lectures, seminars and professional training for designers, manufacturers, owners of clothing companies and marketing professionals. This edition’s schedule consisted of lectures on social media, technologies, fashion photography in press, problems facing the industry and of course the latest trends – S/S 2014!

 Lingerie at Fashion Week Poland

Wandering along the alleys of the Concept Store, we were more than happy to discover the stall of our familiar lingerie producer there. Presented at, KrisLine is a manufacturer of luxurious lingerie designed for ladies of every group age or size. You can find some sensual body corsets, plus size bras, comfortable and elegant panties or even men’s tops in the offer of KrisLine Lingerie at our site.

Summing Up

Over 12 thousand guests from Poland and abroad. More than 47 fashion shows (including 35 in Designer Avenue and 13 in the zone of debuts and avant-garde –OFF Out Of Schedule). 30 thousand online followers of the shows. Beautiful, young and fresh or well-known top models. Celebrities – actors and actresses, singers, dancers and most famous fashion bloggers. All the most important fashion media from Poland and abroad (700 entries for media delegates!). Buyers and sales portals representatives. Fashion experts and fashion freaks at FashionPhilosophy.

Effective Content

How to build a Successful Content I

The power of successful content nowadays – blogs, forums and social media

When we run our own business we want it to be noticed. If people know about our activity, they visit us and check our offer. Then, if it is good, they will buy it. Simple. In real life and on the Internet as well.

If we decide to run an online lingerie store, to be noticed we need 3 things at least:
– nice and comprehensible website as a base
– being present at many places on the Internet so the target audience can easily find us and get interested in our offer (successful advertising campaign)
– being so good in our offer that when they visit us it will catch their attention and they do not just skip through it quickly and carelessly

As a client of Lingerose Network you get the website and we provide you with all the necessary technical information – you can count on our support and advice.
The you start building your brand – the social media portals such as facebook, twitter, linkedin, pinterest, google plus – they are invaluable help and it would be a pity to underestimate their powerful impact on gaining some popularity on the Internet.

To enforce the position of your store between the others it is also a good idea to start publishing something more. Something like your own opinions and ideas for example. Adverts of your products maybe. Details of the newest offers of your store…

Where to share it?

You can do it on your lingerie store social network profiles of course – twit about some spicy lingerie details, repin favorite lingerie pictures and share some more information on your business facebook wall.

But you can also go one step ahead and set your own blog which will gather all this information in one. There is more space for you to write about it there and to create more compact image of the company as well. Discussions at some social forums and leaving your card with the www address may invite interested people there and encourage them to take a closer look at the offer.

Now, how to make it fresh, bold and catchy?

You can say that possibilities of becoming unique and original here seem to be endless. However, avoid being trapped in “if there is something good to all, it is good specifically for nothing”. Internet users are bored of repletion nowadays. You do not want to be another fancy lingerie site. You want to be good at what you are doing. And it is not so difficult as it sounds! Just think of what you know the best and focus on it. Become an expert in your field. If your field is selling luxurious lingerie you want to become a luxurious lingerie expert. Then you build your own content here.

How to create such a thing?

There are to schools: you can either be spontaneous and try some innovative solutions following your intuition or you can study some previously approved techniques, tested by some other specialists before and adjust yourself to their specific guidelines.

More on those two solutions in the second part of this article – “How to build a successful content II”

Effective Content

Google Adwords

Google Adwords

Google Adwords – why to use it

As we know Google Adwords is a paid, official Google advertisement called: “sponsored links”. It is located over the three most popular, organic search results on the page and also as the links displayed on the right. This ad can also be found in Google content network but we want to focus on the search field mainly.

Those are advantages of using Google Adwords:

Choice of language and location 

Creating our campaign we can decide where it is shown and in which language. Very easily we can choose a continent, a country, a city and even – the exact area, for example – 20kilometers from the city centre.

Our advert shows immediately 

In contrast to SEO (described in the previous article) we do not have to wait for a long time for our ad to appear on the first page of search listings. The ad is shown straight away after the Google approval. Usually, this happens in less than 24 hours from creating it. Of course, where (how high) the ad appears and when exactly depends mainly on the way it is created and our cost offered per one click.

Full control of spending

As we have already mentioned – we pay for each click in our ad. However, sponsored links give us full control of how much money we want to spend on it. So if we have achieved our daily limit of clicks (dependent on the budget) the advertisements will stop being displayed. This solution gives us full control of our spending and that is exceptionally important for the beginners – they can create and test some new campaigns with no stress.
Another important factor is a rate per one click, so it is the maximum amount of money we want to spend on each time somebody clicks our link. Google adjusts the advertisement displays in such a way, that the limit of money cannot be over exceeded. Obviously – more you spend, higher you get.

To set the ad you do not need to be advanced
That is the next superiority of using Google Adwords over the SEO techniques. Sponsored links allow us to create and run a campaign individually by ourselves. Google Adwords program is based on logics and being relevant. Those two features are the magic key to a successful campaign.

Logic and exactness – the most effective strategy
So, as we pay for each time our ad is clicked, it is worth considering how to create it with the smallest details to be highly accurate and precise. It depends on our budget – that is for sure. The less we can spend, the more precise we need to be – that is a general rule.
Now it is a good idea to imagine we are in the shoes of our potential client – what will he type in a search engine if he wants to buy some lingerie? More precisely – what exactly does he want, how exactly is he looking for it and thus – what exactly will he type? To bring him to our store we have to be as precise as that.
For sure, it is not worth to focus on such general phrases as: “lingerie” or “female lingerie” only. That is the easiest way and the most popular query of course, the biggest amount of money as well, though.
We recommend you to focus on some more adequate phrases, for example: “bras online store” or: “axami lingerie online” – they show the biggest concern of a potential customer from the beginning and the potential willingness to buy a product. Of course, it can be less popular entry… But more effective one – and the return on investment may be bigger.

Google Adwords

Advertising cheaters

Advertising Cheaters

Advertising cheaters – quality as the most important factor.

Before we decide to start our marketing campaign, it is worth considering if we do it by ourselves or with the help of some external agencies. It depends mostly on our budget of course, but also our knowledge is an important factor and the amount of time we can spend doing it.

We can assure our clients of Lingerose Network to be as helpful as possible explaining different methods of creating effective marketing campaigns. Even if you do not decide to promote your business on your own, you will at least know better what to expect from the advertising company and how to choose the good one and avoid some potential ad defrauders.

We have to remember that there are many pseudo–professionals or just regular cheaters on the Internet. Although we are not able to say exactly how to recognize them, we can give you some real–life examples instead.

We highly recommend you to avoid the phenomena of the following type:

Bargains at the websites such as etc.
There are often some ads of the agencies connected with the SEO industry (search engine optimization). They want to sell their services, previously worth e.g. 1500 Euro at the price of 50 Euro now. Where is a catch?
In this offer, which we pay for, the company is running very elementary page optimization. It is often so simple, that we could easily do it ourselves and it would take about 20-30 minutes. Of course, we can buy it if we want to. Just remember that we cannot expect some miracles just because of this fact and our notes in the rankings of SEPR (search engine results positions) will not impressively grow once we buy the service.

Affiliate companies
Some time ago one of our lingerie stores connected with some big affiliate company. (For those who may not know – that is a kind of enterprise which works as a broker between the store and some portals and websites of different kinds.) In our case it was supposed to be a banner campaign. Our banners were said to be exposed – caution – about 2.000.000 times in many different places. Profits? One customer! We were lucky enough to pay the commission on our profit only. For those 2.000.000 banner displays it was a cost of a few Euro, so we were not too defeated. However, we strongly doubt in the quality of the websites our advert was displayed on.

Fake social media promotions
Sometimes you can “buy” the social media followers who will “like” your website at some portals like, etc. For example: you can have 1000 likes for about 5 Euro – there are many similar ads on the net. In our opinion, there are no more benefits of such a solution, except for maybe some kind of prestige that we have “1000 likes”. Although, you have to remember that those fake followers will never ever come back to our profile, neither comment nor like anything again (unless we buy some further activity of theirs). In this context, “fake followers” literally means “fake” – those people just do not exist in a real world. Sometimes this phenomenon can be even harmful for us and our company. Imagine that one day all of them may simply disappear – banned by the host portal. Do we want to be banned with them?
Another fake promotion is for example: 1000 visits per day. Of course we have to pay for it, for instance – 10 Euro daily. It is also a very popular strategy of some monkey business companies. They usually use some secret techniques in order to achieve that and we do not doubt that some of them may even be illegal. Eventually, our page visitors statistics may show about 1000 entries a day, but how profitable it will actually be for our store?

To sum up:

There are of course many reliable companies and agencies offering similar services of higher standards. Not only the low cost and low quality techniques exist on the Internet. Some of the companies base on a solid work supported by some knowledge and experience. However, we need to remember that this ‘real’ advertisement will cost a lot more than numerous fake promotions. As in a ‘real life’ – quality often goes together with higher price. The Internet advertising is no exception here.

Advertising cheaters

Kinga lingerie

Kinga Lingerie

An exclusive lingerie wholesaler proudly presents one of the leading Polish lingerie distributors and producers:

Kinga Lingerie de Femme.

The producer has been present at the lingerie market since 1996. Kinga specializes in creating the exclusive lingerie which is supposed to be tempting and inflaming our senses. The offer consists of push-up type of lingerie and a vast color range of brassieres, briefs, thongs, corsets and chemises. Sewn combining the highest quality fabrics such as: satin, jacquard satin, delicate French laces, original knitwear and unique furnishings, Kinga has become famous for being exquisitely elegant and exceptionally feminine.

Kinga photoshoot backstage

Created by women – for women

As Kinga’s distributors and producers say – it is a lingerie created to meet women’s needs and their clients’ satisfaction – and that is the biggest determinant of brand success. As a woman customer I decided to check those guarantees personally and to try Kinga product wearing them on my own. And you know what? I was not disappointed! Laser-cut, delicate and soft underpants and push-up, elegant bra proved to be very comfortable and close to my body in every situation… As a woman I can highly recommend Kinga’s lingerie and ensure you that the awards of Golden Consumer Laurel in brand’s history did not come for nothing.

Kinga Wholesale at

Twice a year, for seasons spring-summer and autumn-winter, Kinga Lingerie de Femme offers its new, trendy collections and all of them you can find at our website of lingerie wholesale To find some sensual, tempting products look for many of Kinga’s  Bras and Panties. You will be also interested in overlaps: Body Corset, Hosiery and Nightwear, where some high quality, sexy (or even erotic) items of Kinga distributor can be found.

Advertising revolution

Internet Advertising Revolution

Internet Advertising Revolution – Inbound Marketing

Today we would like to tell you about the marketing and advertising Internet revolution that is taking place nowadays because the old method has just stopped working.

What was the old method? We may call it: outbound marketing.
In traditional, outbound marketing, we focus on finding customers. However, the techniques of it are poorly targeted and that interrupts people. They involve: cold-calling, display advertising, junk mail, spam.

Now we want to change our attitude and approach to the subject. Our customers are tired and they got advanced in Internet and advertising field. That is why Inbound Marketing will be focused on getting found by customers, not looking for them itself.
What do we need to do to be found by our customers? Certainly we have to attract their attention.

There are three key components of a successful Inbound Marketing campaign for our lingerie online store:

– Content – the core factor of our campaign. We have to create content which shows that our brand is an authority in the lingerie field and it is worth buying products from us. Building the content may include: blogs, videos, ebooks, etc.

– SEO – in the article about a search engine Google we have precisely explained how important it is to be present in its results. We also know that SEO (search engine optimization) for the beginner users of our online lingerie store (those who do not have a lot of experience) may seem to be a little difficult at first. So we have advised to start with Google Adwords. However, both methods are worth using.

– Social Media – using social media (facebook, twitter, linkedin, pinterest, blogs and forums) strengthens and develops the impact of our content. When the content is distributed across and discussed on numerous social networks, it becomes more authentic, popular and that way it may draw qualified customers to your site.

Advantages of Inbound Marketing:

– it costs less than traditional advertising – if we know enough we might even do it for free (of course spending our time). We need to be creative and would want to share some information educating our customers

– better targeting – we approach people who are interested – they demonstrate an interest in our content, so they are likely to be interested in our products.

The main advantage of Inbound Marketing is that all those three parts (components) of it:

– content


– social media

have a big impact not only on each other but also on the whole marketing itself. We can say that they act together and affect each other at the same time. And we can observe their biggest influence on SEO. Why?

We build content that gives signals to Google – that our lingerie store is worthy and might be shared in social media. We are getting more popular in social media and this also gives signals to Google algorithm – that our content and our lingerie store is trustworthy and people like it.

So now we see that we at least double our results – of time or money spent on advertising campaign.

We encourage you to read our next articles where we write more about the components of Inbound Marketing separately.

Advertising revolution

Online Advertising

Advertising – Part One

The Role of Advertisement in Running Your Own Online Store

Effective advertisement is the foundation of trade. How to do it successfully? Take a look at our advertisement of a lingerie online business guide.

Let us assume that we have already set out first online store. We are very optimistic and enthusiastic. Just cannot wait to start! Where to begin?

Obviously – from the most important place which will be successful PR, marketing, promotion and advertisement. We can call it either way but we cannot forget that it is the basis of our Internet activity.


Imagine some simple situation: we open “a real”, stationery shop. However, it is not located in the crowded shopping centre but in the middle of nowhere. It seems to be obvious that the potential clients will not know about our enterprise, but…
Let us assume that we are in our shop, sitting behind the counter and waiting for them… After a few hours, a little confused, we come back home and we hope that it will get better the other day.
There has been a week and still nothing. After some time we close our business. Disappointed, probably we will complain about the market situation, people and how unfair the universe is.

Sounds ridiculous?

Well, not really, if we agree that this is exactly the same how it works on the Internet. That is a typical e-business situation.

Starting the lingerie online store, we cannot just assume that our clients will come from nowhere and without being aware of our activity in the first place.

We are like the stationary shop in the middle of nowhere. To attract the future customers and sell our products, we have to point the right directions, which will lead clients’ way to our business spot. Those paths are determined by successful advertising, especially – in case of online business.

What strategy to accomplish and which forms of advertisement are the most effective – those are our future articles’ topics. They will help you to go, step by step, through the marketing world nowadays.

Online Advertising


Obsessive Lingerie

Obsessive Lingerie

Obsessive in other words: addictive, hooking, overenthusiastic, extreme, mad, passionate, excited, burning, maniacal, delirious, wild, haunting, unforgettable, ongoing, persistent. Obsessive Lingerie… Coincidence? Do not think so 🙂

We could endlessly describe the further characteristic of Obsessive products. However, three major words are the keys here: sexy, spicy, fun. And those are three major categories of Obsessive collections. The closest to some classic seductive lingerie lines are some elegant “sexy” pieces. “Spicy” determines the items a little bit more bold and provocative, but still very alluring and fetching. The most amusing are of course the products tagged with the word “fun”. Wanna be some crazy bunny for a while? A naughty maid, secretary, doctor, sailor, soldier, nurse, teacher… Marine or a pirate? Those all and many, many more – waiting for you in the offer of Obsessive.

Obsessive commercial presented in Fashion TV

All the products bold, fresh and in a wide range of colors. At the very reasonable prices for the highest quality. Not only original lingerie outfits but also very comfortable underwear. Designed and made of the most delicate and elastic fabrics. Because of all those qualities mixed together – Obsessive happens to be an annual laureate of numerous awards (Year Quality, Consumer Laurel, Business Gazelles, etc.) The lingerie has also adorned the covers of many popular magazines such as Playboy, Maxim, Men’s Health, and many others. This certainly makes the producer one of the most popular amongst all the manufacturers offering erotic lingerie at the market.

The making of Obsessive: Inspire Your Desire 2011, with Brazilian supermodel, Playboy centerfold, and Miss Brazil in the US – Sasckya Porto

Obsessive Wholesale at

Not only traditional bras but also, for example, some nipple covers. Full lace, comfortable panties or extremely hot body stockings if you go through some hosiery. Perfectly shaping body corsets and extremely comfortable nightwear. All those under the overlap: erotic. Dirty or flirty? It is all your choice!