Similar to apparel, also lingerie is a product that its popularity depends on the seasons and the latest trends. What about our intimate garments in the summer, do we really need different products than those we wear in the winter for instance?
In short – yes we do. Of course with the advent of summer our optimism grows, our mood improves and the desire of colorful joy and refresh awakes. We also want our lingerie to perfectly follow these feelings and meet our summertime needs.
As the confirmation and curiosity as well, we can say that in France the best lingerie selling months are June and July indeed.
Let’s go back and try to answer the other part of our question we asked at the beginning, do we need different types of underwear for the hottest season?
Yes, in the summer the most popular products are:
– soft bras
– bras with fancy and sophisticated straps
– multi-functional bras – various methods of fastening
– multifunction products
– sets invisible under clothing
– one-piece swimsuits
– sleepwear with loose shorts
The most popular color chosen by us are flesh and white. We also choose colors that follow fashion colors trends to match lingerie to our outfit. The importance of the right color selection increased at the beginning of XXI century, when we started wearing our underwear products on the top, often instead of some parts of clothing. As the lingerie becomes the part of mass collection, some products like a silk linen top under a jacket or petticoat dress shirt get very popular. Multifunction products give us a lot of possibilities to satisfy our needs and new fashion ideas. It is also easier to expose our intimate garments during hot days, that’s why our summer underclothing is so unique and elegant.
Lingerie and the beach
Lingerie and beachwear has never been so close to each other. There are more and more things they have in common:
– similar fabrics
– parts of the sets can be separated and match with others, depending on our imagination and needs
– the same design might be printed
– similar colors
Invisible and light
Although we want to wear invisible lingerie the whole year around, this is the summer time when light items selling rapidly grows. We are looking for very subtle products. This is where loose classic briefs and strapless bras with smooth cups come to meet our needs. Wearing comfort might be provided by modern molded cups, half-cups, invisible seams and discreet straps. Producers never forget about high temperatures and use the lightest and most delicate fabrics. Natural cotton, linen stamina, silk, mesh, lace and microfiber will definitely allow our skin to breathe.
So going back to our question – yes – summer underwear always changes its style to follow our desires and comfort.