How to choose Summer Lingerie

Similar to apparel, also lingerie is a product that its popularity depends on the seasons and the latest trends. What about our intimate garments in the summer, do we really need different products than those we wear in the winter for instance?

In short – yes we do. Of course with the advent of summer our optimism grows, our mood improves and the desire of colorful joy and refresh awakes. We also want our lingerie to perfectly follow these feelings and meet our summertime needs.

As the confirmation and curiosity as well, we can say that in France the best lingerie selling months are June and July indeed.

Let’s go back and try to answer the other part of our question we asked at the beginning, do we need different types of underwear for the hottest season?

Yes, in the summer the most popular products are:

–         soft bras

–         bras with fancy and sophisticated straps

–         multi-functional bras – various methods of fastening

–         bandeau

–         multifunction products

–         sets invisible under clothing

–         one-piece swimsuits

–         sleepwear with loose shorts

The most popular color chosen by us are flesh and white. We also choose colors that follow fashion colors trends to match lingerie to our outfit. The importance of the right color selection increased at the beginning of XXI century, when we started wearing our underwear products on the top, often instead of some parts of clothing. As the lingerie becomes the part of mass collection, some products like a silk linen top under a jacket or petticoat dress shirt get very popular. Multifunction products give us a lot of possibilities to satisfy our needs and new fashion ideas. It is also easier to expose our intimate garments during hot days, that’s why our summer underclothing is so unique and elegant.

Lingerie and the beach

Lingerie and beachwear has never been so close to each other. There are more and more things they have in common:

–         similar fabrics

–         parts of the sets can be separated and match with others, depending on our imagination and needs

–         the same design might be printed

–         similar colors

Invisible and light

Although we want to wear invisible lingerie the whole year around, this is the summer time when light items selling rapidly grows. We are looking for very subtle products. This is where loose classic briefs and strapless bras with smooth cups come to meet our needs. Wearing comfort might be provided by modern molded cups, half-cups, invisible seams and discreet straps. Producers never forget about high temperatures and use the lightest and most delicate fabrics. Natural cotton, linen stamina, silk, mesh, lace and microfiber will definitely allow our skin to breathe.

So going back to our question – yes – summer underwear always changes its style to follow our desires and comfort.


Kinga Lingerie – 2014 London Collection

Today we want to present the latest collection of Kinga Lingerie. The Spring/Summer 2014 proposition has been inspired by London – one of the 3 European capitals of fashion and design, vibrant and truly multicultural megalopolis full of ideas and energy, the city where tradition meets modern lifestyle. The same is the Kinga’s proposition, designed for admirers of the British chic.

To create final very unique and harmonious lingerie products, the designers used classic lace, geometric patterns combined with delicate pastels with resolute color. Changing British fashion over the past decades with particular emphasis on the 70’s was the leitmotif of this collection, that consist of:

–         alluring bras

–         tempting briefs

–         seductive thongs

–         sensual baby-dolls

The current collection follows the latest lingerie global trends. Of course Kinga didn’t forget about its own distinctive and standout style, creating subtle and feminine underwear products.

You can see the latest collection at the images below. Obviously, the photo-shoot was held in London and the most famous places like Buckingham Palace, Tower Bridge or London telephone booth are the background of the photos emphasizing British style. All the photos are just spectacular and amazing as the real lingerie products from this collection.


Men Beachwear 2014

I bet you have ever looked at men walking on a beach. You must agree that sometimes they forget that a public beach is not a backyard garden and there are some fashion rules they should follow. I guess, now you have in mind that man with a big belly, wearing ordinary briefs instead of beachwear trunks. Apart from aesthetic experience, it might be unhygienic to swim with someone who is wearing its underwear and is wearing it all day long!

To be precise, I don’t expect to watch tanned and muscular guys only (actually I’m not sure). I just want you guys to make this small step forward and at least change your bad habits.

Remember this rule:

On the beach – no more ordinary briefs or whatever type of underwear you wear everyday

Men beachwear designers know what they do nowadays. There is a wide range of colors and trunks design. Below we present the latest collections available at Lingerose.

Don’t forget to let us know your thoughts.