Winter scenery outside and beautiful models inside of four fashion pavilions but the most important – over 464 companies and brands from 17 countries. Those were the attractions waiting for visitors of the International Fashion Fair held in Poznan between 19-th and 21-st of February, 2013.
Once again we could meet experts ready to share their knowledge and experience in a fashion business. During these three exciting days many lectures and seminars took place (i.e. marketing, sales techniques, social media power).
As far as the exhibition was concerned, it consisted of four stages:
NEXT SEASON Exhibition of Clothing and Accessories – Fall-Winter 2013/2014
FAST FASHION Exhibition of Clothing and Accessories – Spring-Summer 2013
BTS Exhibition of Shoes and Leather Goods
TEX-STYLE Exhibition of Clothing Industry Components
It was visited by a total amount of 5,538 clothing and leather industry sector representatives. The most important for us – obviously the lingerie market.
Looking for some similarities between this year and the previous fair edition, we have to mention – once again – an impressive amount of the exclusive lingerie Italian producers. What is new this year – we have gladly noticed the presence of some manufacturers form England. Besides, as spring-time is generally better for the lingerie fashion market, we could observe spring has come at least to the exhibition if not the city of Poznan.
One more time we have exchanged some opinions with the foreign distributors of lingerie. After numerous friendly discussions with them we have observed an ‘interesting’ tendency of theirs. Italian wholesalers do not like and avoid selling their products online. This is nothing new as far as Italians are concerned and honestly, for us as a potential competitor, it is actually even better. Of course, it seems to be this way because of both: laziness and ignorance of those suppliers. The superiority of the online wholesale business over the physical one is unquestionable and we will describe it in our articles in near future.
What is more, Lingerose.com has one another thing to be proud of. Every year during the International Fashion Fair in Poznan there is held the ceremony of the most remarkable Polish business awards – the MTP Gold Medals. These are awarded to highly innovative products of the highest quality. This year, during the official prize giving ceremony, one of the manufacturers that products we sell was awarded – famous for its laser cut lingerie – Cotonella.
As always, we are very glad and satisfied to be a participant of Poznan Fashion Fair – filled with loads of positive energy and with our heads full of inspirations and great experience we could come back home and look forward to the incoming trends.