Advertising Cheaters
Advertising cheaters – quality as the most important factor.
Before we decide to start our marketing campaign, it is worth considering if we do it by ourselves or with the help of some external agencies. It depends mostly on our budget of course, but also our knowledge is an important factor and the amount of time we can spend doing it.
We can assure our clients of Lingerose Network to be as helpful as possible explaining different methods of creating effective marketing campaigns. Even if you do not decide to promote your business on your own, you will at least know better what to expect from the advertising company and how to choose the good one and avoid some potential ad defrauders.
We have to remember that there are many pseudo–professionals or just regular cheaters on the Internet. Although we are not able to say exactly how to recognize them, we can give you some real–life examples instead.
We highly recommend you to avoid the phenomena of the following type:
Bargains at the websites such as Groupon.com etc.
There are often some ads of the agencies connected with the SEO industry (search engine optimization). They want to sell their services, previously worth e.g. 1500 Euro at the price of 50 Euro now. Where is a catch?
In this offer, which we pay for, the company is running very elementary page optimization. It is often so simple, that we could easily do it ourselves and it would take about 20-30 minutes. Of course, we can buy it if we want to. Just remember that we cannot expect some miracles just because of this fact and our notes in the rankings of SEPR (search engine results positions) will not impressively grow once we buy the service.
Affiliate companies
Some time ago one of our lingerie stores connected with some big affiliate company. (For those who may not know – that is a kind of enterprise which works as a broker between the store and some portals and websites of different kinds.) In our case it was supposed to be a banner campaign. Our banners were said to be exposed – caution – about 2.000.000 times in many different places. Profits? One customer! We were lucky enough to pay the commission on our profit only. For those 2.000.000 banner displays it was a cost of a few Euro, so we were not too defeated. However, we strongly doubt in the quality of the websites our advert was displayed on.
Fake social media promotions
Sometimes you can “buy” the social media followers who will “like” your website at some portals like Facebook.com, etc. For example: you can have 1000 likes for about 5 Euro – there are many similar ads on the net. In our opinion, there are no more benefits of such a solution, except for maybe some kind of prestige that we have “1000 likes”. Although, you have to remember that those fake followers will never ever come back to our profile, neither comment nor like anything again (unless we buy some further activity of theirs). In this context, “fake followers” literally means “fake” – those people just do not exist in a real world. Sometimes this phenomenon can be even harmful for us and our company. Imagine that one day all of them may simply disappear – banned by the host portal. Do we want to be banned with them?
Another fake promotion is for example: 1000 visits per day. Of course we have to pay for it, for instance – 10 Euro daily. It is also a very popular strategy of some monkey business companies. They usually use some secret techniques in order to achieve that and we do not doubt that some of them may even be illegal. Eventually, our page visitors statistics may show about 1000 entries a day, but how profitable it will actually be for our store?
To sum up:
There are of course many reliable companies and agencies offering similar services of higher standards. Not only the low cost and low quality techniques exist on the Internet. Some of the companies base on a solid work supported by some knowledge and experience. However, we need to remember that this ‘real’ advertisement will cost a lot more than numerous fake promotions. As in a ‘real life’ – quality often goes together with higher price. The Internet advertising is no exception here.
