Advertising – Part Two
The Importance of a Successful Online Advertising Strategy
As we already know – it is an effective promotion that brings the customers to our online store and encourages them to buy our products – luxurious lingerie in this case. How does the marketing world look like and what to begin with?
It would be really great to give an instant recipe for marketing success. Unfortunately – it does not work that way. Simply because Internet is constantly changing and evolving. To say more – even today – we can say that there is a big Internet advertising revolution about to happen. Very possible – it has already started.
There we come to the point where people are getting sick of the influx of information and ads. Advertisements tend to be insolent and annoying to the limits of absurd.
That is why it is worth considering carefully our marketing strategy before we start making it. We want to focus on how to be distinctive and different from the others, so the client can find us easily and we are not like ‘a needle in a haystack.’
It is a good idea to run some experiments on friends and family or observe the reactions of ours. As you have probably noticed – there are some advertisements which are irritating and annoying as well as those attracting our attention on the other hand. It is worth paying attention to them and thinking of how they look like. Are they bold? Fresh? Brief? Easy to notice? Provocative maybe? Or just opposite… Either way – if we notice them instead of ignoring – they are good (in a way: efficient, catchy, memorable).
It is important to remember that building good and long-term effective advertising campaign will take either our time or our money. Sometimes both. That is why our strategy will depend on how much we want to spend on it and how much time we have to do it.
There are many different advertising strategies but we want to focus on the most important factors – its effectiveness and profitability.
What does it mean in practice? We can say that the advertisement is effective if it can cover its costs. At least.
So if there is for example 10 Euro cost of acquiring one customer, this customer should also buy products that will give us minimum 10 Euro in return. In this case, the worst situation can be if we do not earn any money, but on the other hand we are not losing our money as well. However, we can expect that this customer will come back to our store, buy some products again and then we make profit. Additionally that satisfied customer may also “make us famous” in the world – this investment seems to be something even more than a net profit – we will become a brand.
Of course, we wish everybody to start earning money from the very beginning of running their own business that is from the first purchase of their customers. It is possible, having in mind that we may need to use some marketing techniques to accomplish that. In our opinion this will be achieved by our presence in the following places:
– search engines (google, etc.)
– social media
– Internet forums and thematic blogs
– price comparisons
Why we claim they are the most important and how to use them – you will read in our next articles. But before you go there, please take a look at: “Advertising Cheaters” and “Internet Advertising Revolution.”
