How to build a Successful Content I

The power of successful content nowadays – blogs, forums and social media

When we run our own business we want it to be noticed. If people know about our activity, they visit us and check our offer. Then, if it is good, they will buy it. Simple. In real life and on the Internet as well.

If we decide to run an online lingerie store, to be noticed we need 3 things at least:
– nice and comprehensible website as a base
– being present at many places on the Internet so the target audience can easily find us and get interested in our offer (successful advertising campaign)
– being so good in our offer that when they visit us it will catch their attention and they do not just skip through it quickly and carelessly

As a client of Lingerose Network you get the website and we provide you with all the necessary technical information – you can count on our support and advice.
The you start building your brand – the social media portals such as facebook, twitter, linkedin, pinterest, google plus – they are invaluable help and it would be a pity to underestimate their powerful impact on gaining some popularity on the Internet.

To enforce the position of your store between the others it is also a good idea to start publishing something more. Something like your own opinions and ideas for example. Adverts of your products maybe. Details of the newest offers of your store…

Where to share it?

You can do it on your lingerie store social network profiles of course – twit about some spicy lingerie details, repin favorite lingerie pictures and share some more information on your business facebook wall.

But you can also go one step ahead and set your own blog which will gather all this information in one. There is more space for you to write about it there and to create more compact image of the company as well. Discussions at some social forums and leaving your card with the www address may invite interested people there and encourage them to take a closer look at the offer.

Now, how to make it fresh, bold and catchy?

You can say that possibilities of becoming unique and original here seem to be endless. However, avoid being trapped in “if there is something good to all, it is good specifically for nothing”. Internet users are bored of repletion nowadays. You do not want to be another fancy lingerie site. You want to be good at what you are doing. And it is not so difficult as it sounds! Just think of what you know the best and focus on it. Become an expert in your field. If your field is selling luxurious lingerie you want to become a luxurious lingerie expert. Then you build your own content here.

How to create such a thing?

There are to schools: you can either be spontaneous and try some innovative solutions following your intuition or you can study some previously approved techniques, tested by some other specialists before and adjust yourself to their specific guidelines.

More on those two solutions in the second part of this article – “How to build a successful content II”