Google Adwords – why to use it

As we know Google Adwords is a paid, official Google advertisement called: “sponsored links”. It is located over the three most popular, organic search results on the page and also as the links displayed on the right. This ad can also be found in Google content network but we want to focus on the search field mainly.

Those are advantages of using Google Adwords:

Choice of language and location 

Creating our campaign we can decide where it is shown and in which language. Very easily we can choose a continent, a country, a city and even – the exact area, for example – 20kilometers from the city centre.

Our advert shows immediately 

In contrast to SEO (described in the previous article) we do not have to wait for a long time for our ad to appear on the first page of search listings. The ad is shown straight away after the Google approval. Usually, this happens in less than 24 hours from creating it. Of course, where (how high) the ad appears and when exactly depends mainly on the way it is created and our cost offered per one click.

Full control of spending

As we have already mentioned – we pay for each click in our ad. However, sponsored links give us full control of how much money we want to spend on it. So if we have achieved our daily limit of clicks (dependent on the budget) the advertisements will stop being displayed. This solution gives us full control of our spending and that is exceptionally important for the beginners – they can create and test some new campaigns with no stress.
Another important factor is a rate per one click, so it is the maximum amount of money we want to spend on each time somebody clicks our link. Google adjusts the advertisement displays in such a way, that the limit of money cannot be over exceeded. Obviously – more you spend, higher you get.

To set the ad you do not need to be advanced
That is the next superiority of using Google Adwords over the SEO techniques. Sponsored links allow us to create and run a campaign individually by ourselves. Google Adwords program is based on logics and being relevant. Those two features are the magic key to a successful campaign.

Logic and exactness – the most effective strategy
So, as we pay for each time our ad is clicked, it is worth considering how to create it with the smallest details to be highly accurate and precise. It depends on our budget – that is for sure. The less we can spend, the more precise we need to be – that is a general rule.
Now it is a good idea to imagine we are in the shoes of our potential client – what will he type in a search engine if he wants to buy some lingerie? More precisely – what exactly does he want, how exactly is he looking for it and thus – what exactly will he type? To bring him to our store we have to be as precise as that.
For sure, it is not worth to focus on such general phrases as: “lingerie” or “female lingerie” only. That is the easiest way and the most popular query of course, the biggest amount of money as well, though.
We recommend you to focus on some more adequate phrases, for example: “bras online store” or: “axami lingerie online” – they show the biggest concern of a potential customer from the beginning and the potential willingness to buy a product. Of course, it can be less popular entry… But more effective one – and the return on investment may be bigger.

Internet Advertising Revolution – Inbound Marketing

Today we would like to tell you about the marketing and advertising Internet revolution that is taking place nowadays because the old method has just stopped working.

What was the old method? We may call it: outbound marketing.
In traditional, outbound marketing, we focus on finding customers. However, the techniques of it are poorly targeted and that interrupts people. They involve: cold-calling, display advertising, junk mail, spam.

Now we want to change our attitude and approach to the subject. Our customers are tired and they got advanced in Internet and advertising field. That is why Inbound Marketing will be focused on getting found by customers, not looking for them itself.
What do we need to do to be found by our customers? Certainly we have to attract their attention.

There are three key components of a successful Inbound Marketing campaign for our lingerie online store:

– Content – the core factor of our campaign. We have to create content which shows that our brand is an authority in the lingerie field and it is worth buying products from us. Building the content may include: blogs, videos, ebooks, etc.

– SEO – in the article about a search engine Google we have precisely explained how important it is to be present in its results. We also know that SEO (search engine optimization) for the beginner users of our online lingerie store (those who do not have a lot of experience) may seem to be a little difficult at first. So we have advised to start with Google Adwords. However, both methods are worth using.

– Social Media – using social media (facebook, twitter, linkedin, pinterest, blogs and forums) strengthens and develops the impact of our content. When the content is distributed across and discussed on numerous social networks, it becomes more authentic, popular and that way it may draw qualified customers to your site.

Advantages of Inbound Marketing:

– it costs less than traditional advertising – if we know enough we might even do it for free (of course spending our time). We need to be creative and would want to share some information educating our customers

– better targeting – we approach people who are interested – they demonstrate an interest in our content, so they are likely to be interested in our products.

The main advantage of Inbound Marketing is that all those three parts (components) of it:

– content

– SEO

– social media

have a big impact not only on each other but also on the whole marketing itself. We can say that they act together and affect each other at the same time. And we can observe their biggest influence on SEO. Why?

We build content that gives signals to Google – that our lingerie store is worthy and might be shared in social media. We are getting more popular in social media and this also gives signals to Google algorithm – that our content and our lingerie store is trustworthy and people like it.

So now we see that we at least double our results – of time or money spent on advertising campaign.

We encourage you to read our next articles where we write more about the components of Inbound Marketing separately.