The brands’ keywords
As I mentioned in the introduction to this chapter, my Pinterest’s campaign brought great results not only for the main query „lingerie wholesale” but also for some other keywords related to Lingerose’s offer.
Another aim of the campaign was to promote brands that products are sold in Lingerose.com. In total, I created 17 boards dedicated to the most popular manufacturers among Lingerose’s wholesale offer.
At the beginning of March in my Pinterest’s account I created the following boards:
„Ava Lingerie Wholesale”
„Gaia Lingerie Wholesale”
„Inicitari Costumes Wholesale”
„Kostar Lingerie Wholesale”
„Miran Lingerie Wholesale”
„Tessoro Lingrie Wholesale”
„Wol-bar Panties Wholesale”
As you may see I named the boards in three different ways:
a brand name + “wholesale”
a brand name + a product type + “wholesale”
a brand name
That way I could see how important for Google is the board’s title. All pins added to the boards contained in their descriptions: „brand name + wholesale” or „brand name + product type + wholesale”.
On the 31st of March, I decided to check positions of those Pinterest’s boards in Google. I checked them typing in: „brand name + wholesale”. These are very precise searched terms. However, for a Lingerose’s offer, that’s the type of the query that a potential customer may use to find a distributor of a particular brand. For example, if the customer is looking for an „Obsessive” wholesaler, the most probable query that he makes would be „Obsessive wholesale”.
Below, I present the results of that research for the following queries:
„Axami wholesale” – Axami board is on the first position (see the print screen below)
I also checked the results in Google Monitor:
the USA – the 2nd position
the UK – the 3rd position
„Anais Wholesale” – my Pinterest’s board reached the first position. It took about 18 days.
„Ava Wholesale” – this board was created 19 days earlier. “Ava” is much more competitive keyword than the other brands’ names offered in Lingerose. So, position number 4 is a really good result.
„Gaia Wholesale” – Gaia’s board was created 19 days earlier. Because of the popularity of “gaia” keyword, it seemed to be more difficult to get a higher position in the Google search results. However, as we may see it reached the 6th position.
“Gorteks Wholesale” – was created on the 12th of March. As we may see below, 19 days later Google indexed it as the first one.
“Gracya Wholesale” – „Gracya wholesale” board after 19 days was also indexed as the first one.
„Inicitari Wholesale” – for these keywords Google indexed „Inictari Costumes Wholesale” board on the first position. This board was created on the 17th of March.
„Kinga Wholesale” – the board was created on the 12th of March. After 19 days it reached the first position in Google search results.
„Kostar Wholesale” – Google displayed my board on the top of search results.
„Miran Wholesale” – the board was indexed on the 5th position in Google search results. This board was created 14 days earlier.
„Nessa Wholesale” – the Nessa’s board was created on purpose with no „wholesale” in the title. I wanted to see how it would be indexed by both – Pinterest and Google. The board appeared as the first one from all of the search results. We can see here that Google has “read” all the “wholesale” keywords from the Nessa’s pins descriptions.
„Nipplex Wholesale” – This is a very similar situation to the the one described above. Also, the “Nipplex” board was created with no “wholesale” in the title. Let’s see what results Google displays for the “Nipplex Wholesale” query:
The first position as well. What’s interesting – Google displayed a different meta description for this board than for the other brands’ boards. For all the others, it displayed the same description – as the one used in my Pinterest’s account. However, for both “Nipplex” and “Nessa” boards it showed the descriptions of pins added to those boards.
So, it’s like Googlebot saw some correlation between a board’s title and an account’s description. If Googlebot doesn’t find this relation (common keywords) it might go further to see if those common keywords appear in pins descriptions.
It seems to be a little bit complicated but it shows the choice of factors important for Googlebot.
„Obsessive Wholesale” – this board was created on the 17th of March. After 14 days for the same searched term Google indexed my board on the 6th position.
„Tessoro Wholesale” – Google displayed the Tessoro’s board as the second one in the search results.
„Wol-bar Wholesale” – the board appeared as the 4th one.
So, as you may see, Pinterest’s boards have been very well. After 2-3 weeks times almost all of them reached the top of Google for the relevant searched query.
Of course, there wasn’t indexed Lingerose.com itself, but the boards related to its offer. Anyway, the Lingerose’s site was just a one click further.
On the 2nd of April I decided to change all of the brands boards’ titles that didn’t contain „lingerie” or „lingerie wholesale”. So we had the new boards’ names:
“Axami Lingerie Wholesale”
“Kinga Lingerie Wholesale”
“Gracya Lingerie Wholesale”
“Gorteks Lingerie Wholesale”
“Anais Lingerie Wholesale”
“Obsessive Lingerie Wholesale”
“Nessa Lingerie Wholesale”
“Nipplex Lingerie Wholesale”
How this action affected Google I checked one week later and got the following results:
As we can see the newly named board reached the 6th position. I’m saying “newly named board” because Google sees this board as a new one. I checked the results in Google Monitor and for the UK, Google displayed both of Obsessive’s boards. On the position number 5 – the new “Obsessive Lingerie Wholesale” board and on the next, 6th position – the old “Obsessive Wholesale” board which redirected to the 404 page.
“Anais Wholesale” – disappeared from the first 10 results. At the 11th position “pinterest.com/lingerose/anais-wholesale/followers/” was indexed. The “new” board wasn’t indexed yet.
“Kostar Lingerie Wholesale” – the new board indexed at the position number 1.
“Ava Lingerie Wholesale” – the new board indexed at the 4th place.
“Gaia Wholesale” – the new board of Gaia was indexed already as the 6th one.
“Kinga Wholesale” – I noticed that the “old” board still occupied the top of search results. But it redirected to the 404 page.
As the next one, Google classified the “Pin Up Lingerie Wholesale” board. That board was dedicated to “Pin-Up Girl” which was a collection of Kinga’s brand. We could see there a huge impact of the keywords used in pins descriptions. In that board there were no keywords in the title or description.
“Nipplex wholesale” – number 1 – the “old” board that redirected to the 404 page.
We have the same situation with the keywords “Nessa wholesale” and “Gracya wholesale” and the boards associated.
“Tessoro wholesale” – Google indexed the “new” board as the first one.
“Gorsenia wholesale” – the new board of Gorsenia was also indexed as the first one.
„Miran Wholesale” – Miran’s “new” board was indexed on the 3rd position.
Ok, it might seem to be quite confusing. Sometimes Google indexed the boards with the new name, sometimes with the old one and sometimes – indexed the both of them.
It wasn’t a mistake to change the boards’ names because in the long term it would bring the desired effects. However, at that moment those actions changed a lot. My advice is: give your boards their proper names from the very beginning.
What was interesting – I stopped adding new pins to the brands’ boards in April but it didn’t change their positions in Google search results during the next months of the campaign.
Below, there are some results from the 3rd of June 2013 for the query „Axami Wholesale” – one of the most popular brands in the Lingerose’s offer. The last pin was added to the board in the middle of April.
The United States – the 4th position
The United Kingdom – the 4th position